2019 Partner country:

United Kingdom

The UK is one of the world’s greatest cultural nations. The UK is not just famous for its museums, galleries, heritage and monuments, but also for the dynamism and diversity of its commercial creative industries. Over the last two decades, the UK’s creative sector has contributed over £100 billion a year to the economy, providing 3 million jobs and growing at twice the rate of the rest of the economy. The UK has a unique combination of strengths in media, culture and education, which enables it to create and transmit trends and influence. Trend forecasters identify the UK as a key market; if trends do not take root in the UK, they are unlikely to be considered truly global. From fashion to film, architecture to advertising, UK creatives have a well-earned reputation for challenging conventions and embracing the new with professionalism and flair.

This year, the UK Department for International Trade launched the Great British Design campaign in conjunction with the UK’s participation as Partner Country at the Business of Design Week (BODW). Sir John Sorrell CBE will lead the largest ever delegation of British designers to visit Hong Kong and the wider Greater Bay Area. Throughout the year-long campaign, a top-calibre programme of citywide events, discussions and interactive experiences will investigate how design and design thinking will affect how we live, work, play and learn in the future.

With a design inspired by the UK’s physical geography, evoking waves and the historic role of its canals and the seas to connect with and to trade with the world, the UK Pavilion at DesignInspire will showcase what happens when creativity meets science and technology to design our future and create tomorrow.

Why Attend

  • Thematic Forums

    Get insights into global innovative trends from international and local experts.


    Meet top professionals across industries to explore new collaboration and business opportunities.


    Join a wide range of inspiring events including creative community programmes, exhibitions, design talks, etc.

What People Are Saying

BODW is being so instrumental in bridging that gap between business and design.
Tony Chambers

Creative Consultant. Founder ∙ Studio of TC & Friends ∙ (Former Editor-in-Chief, Wallpaper*) ∙ UK

I would like to see more corporate leaders and government officials joining this event and to learn more about the design aspect of architecture.
Toyo Ito

Architect ∙ Toyo Ito & Associates ∙ Japan

Business leaders can realise how design can really make a qualitative difference.
Martha Thorne

Dean ∙ IE School of Architecture and Design
Executive Director ∙ Pritzker Architecture Prize ∙ US/Spain

Being one of the first-tier designers and design companies in Mainland China, we are eager to share our latest achievements to Asia as Hong Kong is the most “dynamic” city in Asia which has the latest designs, thoughts, products and brands.
Jia Wei

Founder & Chairman ∙ LKK Innovation Design Group
Founder & CEO ∙ LKKER Shared Design Platform ∙ Mainland China

It is so exciting because there is an enormous audience craving for design inspiration and behind-the-scenes stories.
Irma Boom

Book Designer ∙ Irma Boom Office ∙ The Netherlands

Business of Design Week is a platform to test ideas and to learn from them.
Daan Roosegaarde

Founder ∙ Studio Roosegaarde ∙ The Netherlands

If there is only one design conference I would go to every year, BODW, is definitely the event I would choose.
Chelsia Lau

Chief Designer ∙ Global Strategic Design – Shanghai ∙ Ford Motor Company







Open Minds

The Netherlands





Designs for Life

United Kingdom


Life Style Asia

Sweden, Finland, Denmark