Stefan Ytterborn

CEO & Founder ∙ CAKE ∙ Sweden

Stefan Ytterborn

CEO & Founder ∙ CAKE ∙ Sweden

Serial Entrepreneur, on his 5th journey, developing and marketing a new category of performance electric motorbikes; CAKE: ridecake.com

Throughout his career the focus has been on product development, design, brand and communication.
The major driving force has always been to combine purpose with usefulness.

High quality, excellent performance, innovation and style merging with purpose is what constitutes the initiatives directed by Ytterborn.

Read more
Read less

Featured

NEWS COVERAGE

Project Photos

Related Sessions

RELATED SPEAKERS

Luo Cheng

Chairman & President ∙ ARTOP Design ∙ Mainland China

Michael Young

Director ∙ Michael Young Studio ∙ HK

Tom Dixon OBE

Designer & Creative Director ∙ Tom Dixon ∙ UK